Audience
There are a variety of target audiences for this show. The target age for this audience is not a specific age but is classified as a show for mature audiences, this is because of the various scenes in the show that are too inappropriate for children under the age of 13.
(fig. 1) This pie chart proves my point of the target audiences being mostly aged above 14-15 year old's. The psychographic group for this show is mainly mainstreamers as it is your basic robbery tv show. This also targets the aficionados of the genre as in most if not all of the posters the robbers and genre conventions are well displayed to attract the aficionados of the crime drama. Star fans are also brought to the show as in the Netflix posters many of the actors faces are displaced attracting their fans, many the stars in this TV show are known to be popular Spanish drama series actors so this also helps to attract more viewers. This is also a Spanish TV show bringing in a large Spanish audience, as well as an American and Asian audience, this is done by money heist being on Netflix for people of all regions of the world to watch.